Over the next few months, we’ll be partnering with their team to refine how we talk about our mission and to update our brand so it reflects who we’ve grown to be — not just a rescue, but a place for rehabilitation, education, and equine wellness in South Dakota.
And we want to reassure everyone who has been part of our story: we are still, and always will be, Gentle Spirit.
That heart, that mission, that compassion — none of that is changing. As our programs have expanded and our vision has grown, it’s time for our name and brand identity to better reflect the full scope of the work we’re already doing. Not a new direction — just a clearer one.
This grant feels especially meaningful as we celebrate 15 years of Daring to Care. Causality’s support is a reminder of how powerful it is when organizations choose to “neigh it forward” and invest in work that strengthens our entire community.
We’re excited for this next chapter and grateful to have Causality walking alongside us as we continue to evolve. More to come soon.